LAS VEGAS (AP) – “What happens here, stays here.”
The official slogan of Las Vegas is back by popular demand three months after it was paused following the mass shooting that rattled the city.
The destination’s tourism agency revived the 15-year-old slogan this week in a new ad running online and on several TV networks nationwide, marking a return to normalcy in the city where the backbone industry was directly affected by the deadliest mass shooting in modern U.S. history.
The ad shows some of the city’s iconic casinos as part of a time-travel story line.
Cathy Tull, senior vice president of marketing for the Las Vegas Convention and Visitors Authority, said the public agency tests its advertising regularly with focus groups and others. It did so after the shooting and results showed the slogan still resonated with people.
“We went back out and we weren’t sure where visitors